Graphic design
Bridging the gap.
Graphic Design - Report for WWF.
Overview
Pinpoint was commissioned by WWF in the build up to the Global Biodiversity Negotiations ahead of CBD COP15 to design two reports. One was a report on behalf of a coalition of more than 90 governments, which can be found here. The second was Bridging the gap, a WWF branded report that was central to their advocacy efforts.
Objective
We had to create a hard-hitting yet visually compelling report to assess the ways in which the Global Biodiversity Framework should be improved to best hold governments to account.
Solution
We created an easy-to-follow report, with key messages illustrated with fully representative images from WWF’s extensive picture library. We worked within WWF’s brand guidelines, and also laid out translated reports in French and Spanish.
"This report was central to our advocacy efforts at WWF. Greg at Pinpoint was very thoughtful in his design decisions. There were quite a few elements - particularly in designing the translations - where a keen eye for detail was required and we were pleased with the work delivered in this respect."
Felix Hamer
Senior Officer - WWF