Graphic design
Guy's and St Thomas' Green Travel Plan.
Overview
As one of the largest NHS Trusts in England with over 25,300 members of staff and over 2.6 million patient contacts each year, Guy's and St Thomas' (GSTT) recognised the need to reduce their impact through travel and transport. This Green Travel Plan set the foundation for how they delivered sustainable travel.
Problem
Pinpoint was commissioned to design an accessible screen-only report that lifted what was a very text-heavy plan. It also needed to align with existing brand guidelines as well as the sustainability strategy and recently published Clean Air Plan.
Solution
We created a visually striking and easily navigable PDF. We created a full set of green travel-themed icons, which were used throughout to create a cohesive design. We designed infographics to add to and help explain text-heavy sections.
"Pinpoint were an absolute joy to work with on the Guy's & St Thomas' Green Travel Plan. It is a huge and technical document, which they brought to life through simple, clear and bold design and fantastic infographics.
Greg was both thorough and laser-focused in getting this design over the line to tight deadlines, and very responsive to our requests and modifications. I cannot recommend him highly enough!"
Tim LeRougetel
Sustainable Travel Officer