Graphic design
The ICR Annual Report.
Overview
The Institute of Cancer Research, London, is one of the world’s most influential cancer research organisations. It’s a research institute, a higher education institution and a charity, and its mission is to make the discoveries that defeat cancer.
Problem
Pinpoint was commissioned to redesign the ICR's Annual Report. It needed to be engaging, clear and showcase the groundbreaking research done by the organisation, as well as its students, culture and its financial position.
Solution
We created an on-brand report bursting with great imagery – and lifted by the liberal use of infographics.
"We have worked with Greg at Pinpoint for more than 5 years now, and he is my go-to for design work big and small! He’s worked on projects ranging from our Annual Report (including a big redesign this year), to publications for our donors, to factsheets. He always ‘gets’ what we need as an organisation, and is extremely responsive and easy to work with. I’d absolutely recommend him and his work."
Rose Wu
Communications Manager