A well-designed logo is the visual representation of your business identity. Your logo forms the first impression for potential customers so it should be clear, easy to recognise, simple and designed to resonate deeply with your target audience.
This single element will distinguish you from your competitors, so it is important to put time and thought into the process.
Want to know more about how to design a killer logo? We have put together a few key tips below to help guide you through the process.
Keep it simple
Most of the best logos out there are simple. Because of this simplicity, they look clean and recognisable, conveying the essence of the company straight away.
As your business logo will be used on various platforms and applications, it's important to have a simple design that will work well in any size. A cluttered logo with too much detail can look very messy, and the smaller details can be easily lost. If you can't communicate something clearly and easily in your logo, it's got to go.
Clear lines and minimalist designs tend to be more impactful and memorable in logo creation. Anything overly intricate can often confuse viewers, reducing the impact of the logo. Adding animation to a simple logo can add another dimension to your logo and make it even more memorable to potential clients.
Make it memorable
Did you know that on average, an individual needs to see a brand at least 7 times before they commit to a purchase?
If your brand or logo isn't easily recognisable, you risk being overshadowed by your competitors. Your logo should be simple, but it should also be easy to remember. If it is too complex or hard to recognise at a glance, people won't remember it, and if they don't remember it, they probably won't buy from you.
Think of the logos you can easily identify with a glance... Airbnb, Nike, Pepsi - what do all of these logos have in common? They are simple and memorable.
Make it versatile
When developing a logo, you need to think about how it might be used now and in the future. There are online applications like your website and social media, but your logo could also be used on stationary, clothing, banners, print advertising and more.
A great logo should be developed with this in mind, with a clear icon, and various lockups of the logo to suit different applications (eg. centre aligned, left and right aligned). Your logo needs to wow the viewer, whether it's a tiny social media icon, or printed on a big poster.
Think about your target audience
Often, when we speak to a company about designing their logo, they present their ideas and preferences without really considering what appeals to their target audience. Conducting thorough research on your target audience is essential in crafting a design that resonates with their preferences and interests.
Here are a few simple questions to consider before designing a logo:
What are your audience's tastes?
Are they mostly male or female?
How old are they?
Where are they currently finding the products or services you provide?
What do they expect to see from a business like yours?
What colours and shapes appeal to them?
The answers to these questions will help guide you or your designer to create a logo that resonates deeply with your target audience.
Make sure your logo is timeless
Trends come and go, and something that looks great today can often look very dated in a few short years. Your logo should be able to stand the test of time, avoiding current trends and designs so that it is as relevant in 10 years as it is today.
Creating a timeless logo can prove tricky as it is so easy to be influenced by what we see around us. A great designer will be able to avoid these pitfalls and design something truly unique that will continue to have an impact for years to come.
Why is a great logo so important?
Your brand and logo are so important to the success of your business. They form the bedrock of your marketing strategy, embodying the visual identity and message conveyed to potential customers.
A beautifully designed logo is the essence of your brand. It ensures easy recognition, resonates with your intended audience, and leaves a lasting impression on viewers.
